African Music Enters the World Stage: Battle of the Sounds
Global power players gathered on the continent in December for a whirlwind tour of festivals and events spotlighting African artists.
Over the past couple of years, Africa has exploded as a major player on the global music scene. From U.S. labels scooping up breakout African artists such as Burna Boy, Tiwa Savage and Davido to the ascendancy of African streaming platform Boomplay and the inroads of majors Universal, Sony and Warner Bros. on the continent, the stage is set for a lucrative new future for African music.
Perhaps it’s no surprise, then, that a host of U.S.-based industry power players traveled to the continent in December to attend some of Africa’s hottest festivals, from Flytime in Lagos, Nigeria to AfroChella and Afro Nation in Accra, Ghana. The attendance of so many influential figures only underscored the point: Africa is a new frontier for the industry, and a potential hotbed of future mega-stars on the world stage.
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